{"id":11916,"date":"2019-05-04T12:48:39","date_gmt":"2019-05-04T12:48:39","guid":{"rendered":"https:\/\/kerlundcie.de\/branding-design-advertising\/"},"modified":"2019-07-20T11:41:58","modified_gmt":"2019-07-20T11:41:58","slug":"branding-design-advertising","status":"publish","type":"page","link":"https:\/\/kerlundcie.de\/en\/branding-design-advertising\/","title":{"rendered":"Branding, Design &#038; Advertising"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;3.22.3&#8243; parallax=&#8221;on&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221;][et_pb_fullwidth_header title=&#8221;Branding, Design &#038; Advertising&#8221; background_overlay_color=&#8221;rgba(0,0,0,0.54)&#8221; content_max_width=&#8221;700px&#8221; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;3.22.1&#8243; title_font=&#8221;itc-new-veljovic-regular|700|||||||&#8221; title_font_size=&#8221;80px&#8221; title_line_height=&#8221;1.3em&#8221; content_font=&#8221;avenir-next-regular||||||||&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/kerlundcie.de\/wp-content\/uploads\/2018\/06\/kerlundcie-bgr.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;on&#8221; custom_button_one=&#8221;on&#8221; button_one_border_radius=&#8221;0px&#8221; button_one_letter_spacing=&#8221;4px&#8221; button_one_font=&#8221;itc-new-veljovic-regular|700||on|||||&#8221; button_one_icon=&#8221;%%3%%&#8221; button_one_icon_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;150px||150px|&#8221; custom_padding_tablet=&#8221;60px||60px|&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;4%&#8221; z_index_tablet=&#8221;500&#8243; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;on&#8221; button_one_text_color__hover=&#8221;#ffffff&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;on&#8221; button_one_border_color__hover=&#8221;#ffffff&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;on&#8221; button_one_border_radius__hover=&#8221;0px&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;4px&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;on&#8221; button_one_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;]<\/p>\n<p>Kerl &amp; Cie develops customised Communication Solutions and combines services from the fields of Public Relations, Media Planning and Advertising.<\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; custom_padding=&#8221;110px||110px|&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Leistungen h2&#8243; _builder_version=&#8221;3.0.106&#8243; text_font=&#8221;||||&#8221; text_text_color=&#8221;#1a1a1a&#8221; header_font=&#8221;|on||on|&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; animation_style=&#8221;slide&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221;]<\/p>\n<h2>Campaigns With Impact<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Leistungen Unterzeile&#8221; _builder_version=&#8221;3.25.4&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.4em&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;10%&#8221;]<\/p>\n<p>\nKerl &#038; Cie covers also the Advertising sector as an additional part of an Integrated Communication Strategy.<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#00965e&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;3.0.106&#8243; max_width=&#8221;150px&#8221; height=&#8221;false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;on|on|off%22%22&#8243; admin_label=&#8221;Leistungen Text&#8221; _builder_version=&#8221;3.0.106&#8243; text_font=&#8221;||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; custom_padding=&#8221;30px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;300ms&#8221; animation_intensity_slide=&#8221;10%&#8221;]<\/p>\n<p>A target oriented with PR coordinated media campaign reaches the target group through the choice of the right channels\/target media. The desired impact can only be achieved if the relevant message is designed and visualised adequately.<\/p>\n<p>Anyone who combines a deep understanding of target groups and products with creativity and design expertise, can develop accurate creative ideas and fitting advertising motifs, if necessary is able to brief external designers and can review motif and campaign ideas expertly.<\/p>\n<p>With this part of an integrated communication strategy a consistent communication without disruption and scattering loss is guaranteed: From the coordinated PR and media planning to the target-group-oriented motifs at the right place at the right time.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code admin_label=&#8221;Analyse&#8221; _builder_version=&#8221;3.22.7&#8243; z_index_tablet=&#8221;500&#8243;]          <div class=\"materializer\">\r\n            <div class=\"card  text-darken-3 grey-text\">\r\n                <div class=\"card-content\">\r\n                    <span class=\"card-title green-text\">\r\n                        Analysis                    <\/span>\r\n                    <p>\r\n                        <!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">input<\/i> Transfer of the communication strategy into a campaign idea<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">launch<\/i> Development of claims and motivational worlds for the campaign<\/pee><!-- [et_pb_line_break_holder] -->                     <\/p>\r\n                <\/div>\r\n                            <\/div>\r\n          <\/div>\r\n        [\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code admin_label=&#8221;Implementierung&#8221; _builder_version=&#8221;3.22.7&#8243; z_index_tablet=&#8221;500&#8243;]          <div class=\"materializer\">\r\n            <div class=\"card  text-darken-3 grey-text\">\r\n                <div class=\"card-content\">\r\n                    <span class=\"card-title green-text\">\r\n                        Implementation                    <\/span>\r\n                    <p>\r\n                        <!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">dashboard<\/i> Design of scribbles \/ moodboards of the motifs<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">description<\/i> Design\/finishing of the individual printable advertising motifs of the campaign<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">extension<\/i> Format adaptation and motif delivery according to media plan<\/pee><!-- [et_pb_line_break_holder] -->                     <\/p>\r\n                <\/div>\r\n                            <\/div>\r\n          <\/div>\r\n        [\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code admin_label=&#8221;Evaluation&#8221; _builder_version=&#8221;3.22.7&#8243; z_index_tablet=&#8221;500&#8243;]          <div class=\"materializer\">\r\n            <div class=\"card  text-darken-3 grey-text\">\r\n                <div class=\"card-content\">\r\n                    <span class=\"card-title green-text\">\r\n                        Evaluation                    <\/span>\r\n                    <p>\r\n                        <!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">get_app<\/i> Verification and document archiving<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">thumbs_up_down<\/i> Reception analysis for various interest groups and target groups such as sales partners, end customers or institutional customers<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">filter_list<\/i> Qualitative and quantitative advertising analyses of competitors<\/pee><!-- [et_pb_line_break_holder] -->                     <\/p>\r\n                <\/div>\r\n                            <\/div>\r\n          <\/div>\r\n        [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kerl &amp; Cie develops customised Communication Solutions and combines services from the fields of Public Relations, Media Planning and Advertising.Campaigns With Impact Kerl &#038; Cie covers also the Advertising sector as an additional part of an Integrated Communication Strategy. A target oriented with PR coordinated media campaign reaches the target group through the choice of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11916","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding, Design &amp; Advertising - Kerl &amp; Cie Gesellschaft f\u00fcr Kommunikationsberatung GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kerlundcie.de\/en\/branding-design-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding, Design &amp; Advertising - Kerl &amp; Cie Gesellschaft f\u00fcr Kommunikationsberatung GmbH\" \/>\n<meta property=\"og:description\" content=\"Kerl &amp; Cie develops customised Communication Solutions and combines services from the fields of Public Relations, Media Planning and Advertising.Campaigns With Impact Kerl &amp; Cie covers also the Advertising sector as an additional part of an Integrated Communication Strategy. 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