{"id":11924,"date":"2019-05-04T13:00:38","date_gmt":"2019-05-04T13:00:38","guid":{"rendered":"https:\/\/kerlundcie.de\/media-planning-content-marketing\/"},"modified":"2019-07-20T11:50:43","modified_gmt":"2019-07-20T11:50:43","slug":"media-planning-content-marketing","status":"publish","type":"page","link":"https:\/\/kerlundcie.de\/en\/media-planning-content-marketing\/","title":{"rendered":"Media planning &#038; Content marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;3.22.3&#8243; parallax=&#8221;on&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221;][et_pb_fullwidth_header title=&#8221;Media Planning &#038; Content Marketing&#8221; background_overlay_color=&#8221;rgba(0,0,0,0.54)&#8221; content_max_width=&#8221;700px&#8221; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;3.22.7&#8243; title_font=&#8221;itc-new-veljovic-regular|700|||||||&#8221; title_font_size=&#8221;80px&#8221; title_line_height=&#8221;1.3em&#8221; content_font=&#8221;avenir-next-regular||||||||&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/kerlundcie.de\/wp-content\/uploads\/2018\/06\/kerlundcie-bgr.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;on&#8221; custom_button_one=&#8221;on&#8221; button_one_border_radius=&#8221;0px&#8221; button_one_letter_spacing=&#8221;4px&#8221; button_one_font=&#8221;itc-new-veljovic-regular|700||on|||||&#8221; button_one_icon=&#8221;%%3%%&#8221; button_one_icon_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;150px||150px|&#8221; custom_padding_tablet=&#8221;60px||60px|&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;4%&#8221; z_index_tablet=&#8221;500&#8243; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;on&#8221; button_one_text_color__hover=&#8221;#ffffff&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;on&#8221; button_one_border_color__hover=&#8221;#ffffff&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;on&#8221; button_one_border_radius__hover=&#8221;0px&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;4px&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;on&#8221; button_one_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;]<\/p>\n<p>Kerl &amp; Cie handles Media Planning as part of an Integrated Communications Strategy for clients.<\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; custom_padding=&#8221;110px||110px|&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Leistungen h2&#8243; _builder_version=&#8221;3.25.4&#8243; text_font=&#8221;||||&#8221; text_text_color=&#8221;#1a1a1a&#8221; header_font=&#8221;|on||on|&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; animation_style=&#8221;slide&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221;]<\/p>\n<h2>Synergies For Public Perception<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Leistungen Unterzeile&#8221; _builder_version=&#8221;3.0.106&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.4em&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;10%&#8221;]<\/p>\n<p>If Advertising Planning is offered with Public Relations work under the umbrella of an overall strategy, strong synergies are achieved for the public perception of the company.<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#00965e&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;3.0.106&#8243; max_width=&#8221;150px&#8221; height=&#8221;false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_slide=&#8221;10%&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;on|on|off%22%22&#8243; admin_label=&#8221;Leistungen Text&#8221; _builder_version=&#8221;3.0.106&#8243; text_font=&#8221;||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; custom_padding=&#8221;30px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;300ms&#8221; animation_intensity_slide=&#8221;10%&#8221;]<\/p>\n<p>Kerl &amp; Cie draws on the experience of its consultants in the media landscape for media planning and, in addition to these qualitative assessments, also uses all common instruments for quantitative measurement of advertising effectiveness. This ensures efficient and integrated media and PR campaigns.<\/p>\n<h3>Advertising Year Planning<\/h3>\n<p>Kerl &amp; Cie develops a comprehensive annual advertising plan for the client as part of an integrated communications strategy. Kerl &amp; Cie takes care of consulting and planning as well as implementation, booking and processing and controlling throughout the year.<\/p>\n<h3>Campaign Planning<\/h3>\n<p>Kerl &amp; Cie also offers advice on individual, time-limited campaigns for special events, such as a product issue or an IPO, in addition to annual planning.<\/p>\n<p>&nbsp;<\/p>\n<h3>The Classic Media Planning Route:<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code admin_label=&#8221;Analyse&#8221; _builder_version=&#8221;3.22.7&#8243; z_index_tablet=&#8221;500&#8243;]          <div class=\"materializer\">\r\n            <div class=\"card  text-darken-3 grey-text\">\r\n                <div class=\"card-content\">\r\n                    <span class=\"card-title green-text\">\r\n                        Analysis \/ Strategy                    <\/span>\r\n                    <p>\r\n                        <!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">input<\/i> Transfer of the communication strategy into a campaign idea<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">assessment<\/i> Preparation of a budget indication for an annual advertising plan or an advertising campaign<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">assignment<\/i> Design a first schematic using the communication strategy<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">assignment_turned_in<\/i> Design a first schematic using the communication strategy<\/pee><!-- [et_pb_line_break_holder] -->                     <\/p>\r\n                <\/div>\r\n                            <\/div>\r\n          <\/div>\r\n        [\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code admin_label=&#8221;Implementierung&#8221; _builder_version=&#8221;3.22.7&#8243; z_index_tablet=&#8221;500&#8243;]          <div class=\"materializer\">\r\n            <div class=\"card  text-darken-3 grey-text\">\r\n                <div class=\"card-content\">\r\n                    <span class=\"card-title green-text\">\r\n                        Implementation                    <\/span>\r\n                    <p>\r\n                        <!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">dns<\/i>Creation of a detailed and clearly arranged media plan<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">collections<\/i> Campaign and motif creation or advice on motif selection<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">add_a_photo<\/i> Creation of motifs or briefing and coordination of an external advertising agency if applicable<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">playlist_add_check<\/i> Single reservations and bookings of advertisements for all media<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">euro_symbol<\/i> Complete invoice processing<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">playlist_play<\/i> Ongoing motif consultation<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">check_circle<\/i> Detailed documentation process in the media plan<\/pee><!-- [et_pb_line_break_holder] -->                     <\/p>\r\n                <\/div>\r\n                            <\/div>\r\n          <\/div>\r\n        [\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code admin_label=&#8221;Evaluation&#8221; _builder_version=&#8221;3.22.7&#8243; z_index_tablet=&#8221;500&#8243;]          <div class=\"materializer\">\r\n            <div class=\"card  text-darken-3 grey-text\">\r\n                <div class=\"card-content\">\r\n                    <span class=\"card-title green-text\">\r\n                        Evaluation                    <\/span>\r\n                    <p>\r\n                        <!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">done_all<\/i> Checking and document archiving<\/pee><!-- [et_pb_line_break_holder] --><pee><i class=\"material-icons md-18\">line_weight<\/i> Analysis and evaluation of the annual plan or the campaign reports, including checking advertising effectiveness<\/pee><!-- [et_pb_line_break_holder] -->                     <\/p>\r\n                <\/div>\r\n                            <\/div>\r\n          <\/div>\r\n        [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kerl &amp; Cie handles Media Planning as part of an Integrated Communications Strategy for clients.Synergies For Public Perception If Advertising Planning is offered with Public Relations work under the umbrella of an overall strategy, strong synergies are achieved for the public perception of the company.Kerl &amp; Cie draws on the experience of its consultants in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11924","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media planning &amp; Content marketing - Kerl &amp; Cie Gesellschaft f\u00fcr Kommunikationsberatung GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kerlundcie.de\/en\/media-planning-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media planning &amp; 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