Strategic CommunicationStrategy first, then execution
Before developing copy, campaigns or media relations, positioning, target audiences and messaging need to be clearly defined. Kerl & Cie works with clients to build this foundation - pragmatically and with a clear focus on implementation.
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OverviewWhat we offer
Kerl & Cie provides support with positioning, key messages, target audience analysis, competitor monitoring and communication planning. This results in topic plans, press strategies, campaign ideas, lines of argument and communication guidelines.
Crisis communication
In sensitive situations, clear coordination is key. We draft messages, organise procedures and provide support with responses, wording and media relations.
Strategy workshops
Workshops are where communication objectives, key messages and specific actions are developed – not just an abstract presentation, but a foundation for further work.
Stakeholder mapping
We analyse customers, the media, sales partners, investors, influencers and opinion leaders, and identify appropriate communication channels.
Media Monitoring & Analysis
We monitor companies, topics and competitors, and use this information to formulate recommendations for media relations, campaigns and positioning.
ContactGet in touch with us
Do you have a topic or a project, or would you like to refine your communications? We’ll listen, assess the situation and suggest the next logical step.
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