Analysis Of The Communication

Strategic, integrated and efficient PR and Advertising requires constant review. Only those who pose the right questions beforehand and retrospectively, can optimise campaigns.

To Quantify The Communication

Kerl & Cie therefore evaluates the results of all offered services separately. This enables companies to quantify their communication.

The evaluation can include all components of the implemented communication strategy. Individual analysis tools such as a competitor analysis, a SWOT analysis focused on external communication or qualitative and quantitative advertising analyses can also be used.

In order to support clients in the field of social media and decision making in the context of an appropriate communication strategy, Kerl & Cie can carry out a comprehensive evaluation of the status quo of a company’s perception in the social media.

We combine qualitative and quantitative parameters with prudence and understanding to ensure a meaningful and targeted allocation. We are guided by our commercial skills, classic metrics and our knowledge of the sales strength of specialist media. We always carry out an overall assessment and not a purely statistical (questionable) allocation.