Media Planning & Content Marketing

Kerl & Cie handles Media Planning as part of an Integrated Communications Strategy for clients.

Synergies For Public Perception

If Advertising Planning is offered with Public Relations work under the umbrella of an overall strategy, strong synergies are achieved for the public perception of the company.

Kerl & Cie draws on the experience of its consultants in the media landscape for media planning and, in addition to these qualitative assessments, also uses all common instruments for quantitative measurement of advertising effectiveness. This ensures efficient and integrated media and PR campaigns.

Advertising Year Planning

Kerl & Cie develops a comprehensive annual advertising plan for the client as part of an integrated communications strategy. Kerl & Cie takes care of consulting and planning as well as implementation, booking and processing and controlling throughout the year.

Campaign Planning

Kerl & Cie also offers advice on individual, time-limited campaigns for special events, such as a product issue or an IPO, in addition to annual planning.

 

The Classic Media Planning Route:

Analysis / Strategy

input Transfer of the communication strategy into a campaign idea

assessment Preparation of a budget indication for an annual advertising plan or an advertising campaign

assignment Design a first schematic using the communication strategy

assignment_turned_in Design a first schematic using the communication strategy

Implementation

dnsCreation of a detailed and clearly arranged media plan

collections Campaign and motif creation or advice on motif selection

add_a_photo Creation of motifs or briefing and coordination of an external advertising agency if applicable

playlist_add_check Single reservations and bookings of advertisements for all media

euro_symbol Complete invoice processing

playlist_play Ongoing motif consultation

check_circle Detailed documentation process in the media plan

Evaluation

done_all Checking and document archiving

line_weight Analysis and evaluation of the annual plan or the campaign reports, including checking advertising effectiveness