Public Relations

The core competence of Kerl & Cie is the consulting of businesses with regard to Public Relations.

Public Relations

The core competence of Kerl & Cie is the consulting of businesses with regard to public relations.

The Consultancy Path

At the beginning of the consulting process stands a comprehensive analysis of the status quo of all measures of Public Relations and the current public perception of the client.

From this review Kerl & Cie derives the suitable communication strategy and implements the corresponding ideas and measures.

Analysis

work Analysis of the company, the competition and the market position

speaker_notes Communication analysis of the company

thumbs_up_down Qualitative and quantitative analysis of the public perception

settings Analysis of previous communication measures according to volume and efficiency

loyalty Analysis of the communication potential

Strategy development

track_changes Establishing of communication goals on the basis of the communication analysis

extension Development of a communication strategy on the basis of the communication goals

    - Definition of the to be communicated unique selling point and products

    - Formulation of core theses of the company and the management

    - Derivation of core messages

launch Development of concrete communication measures to realize the communication strategy and achieve the communication goals

Implementation

play_circle_filled Implementation of the communication measures developed in the strategy

group_add Establishing and expansion of a media and contact network

trending_flat Constant development of communication measures

Implementation

dashboard Design of scribbles and mood boards for the motifs

description Design / final artwork of the individual printable advertising motifs

extension Format adjustment and motif delivery according to media plan