Branding, Design & Advertising
Kerl & Cie develops customised Communication Solutions and combines services from the fields of Public Relations, Media Planning and Advertising.
Campaigns With Impact
Kerl & Cie covers also the Advertising sector as an additional part of an Integrated Communication Strategy.
A target oriented with PR coordinated media campaign reaches the target group through the choice of the right channels/target media. The desired impact can only be achieved if the relevant message is designed and visualised adequately.
Anyone who combines a deep understanding of target groups and products with creativity and design expertise, can develop accurate creative ideas and fitting advertising motifs, if necessary is able to brief external designers and can review motif and campaign ideas expertly.
With this part of an integrated communication strategy a consistent communication without disruption and scattering loss is guaranteed: From the coordinated PR and media planning to the target-group-oriented motifs at the right place at the right time.
input Transfer of the communication strategy into a campaign idea
launch Development of claims and motivational worlds for the campaign
dashboard Design of scribbles / moodboards of the motifs
description Design/finishing of the individual printable advertising motifs of the campaign
extension Format adaptation and motif delivery according to media plan
get_app Verification and document archiving
thumbs_up_down Reception analysis for various interest groups and target groups such as sales partners, end customers or institutional customers
filter_list Qualitative and quantitative advertising analyses of competitors