Branding, Design & Advertising

Kerl & Cie develops customised Communication Solutions and combines services from the fields of Public Relations, Media Planning and Advertising.

Campaigns With Impact

Kerl & Cie covers also the Advertising sector as an additional part of an Integrated Communication Strategy.

A target oriented with PR coordinated media campaign reaches the target group through the choice of the right channels/target media. The desired impact can only be achieved if the relevant message is designed and visualised adequately.

Anyone who combines a deep understanding of target groups and products with creativity and design expertise, can develop accurate creative ideas and fitting advertising motifs, if necessary is able to brief external designers and can review motif and campaign ideas expertly.

With this part of an integrated communication strategy a consistent communication without disruption and scattering loss is guaranteed: From the coordinated PR and media planning to the target-group-oriented motifs at the right place at the right time.

Analysis

input Transfer of the communication strategy into a campaign idea

launch Development of claims and motivational worlds for the campaign

Implementation

dashboard Design of scribbles / moodboards of the motifs

description Design/finishing of the individual printable advertising motifs of the campaign

extension Format adaptation and motif delivery according to media plan

Evaluation

get_app Verification and document archiving

thumbs_up_down Reception analysis for various interest groups and target groups such as sales partners, end customers or institutional customers

filter_list Qualitative and quantitative advertising analyses of competitors