Communication With Value

Kerl & Cie has been supporting the CFD and Forex broker ActivTrades since 2017 in the entire spectrum of communications. The mandate covers product communication and the positioning of the company in financial and investor media on the topics of regulation, commodities and current financial market developments. In addition, Kerl & Cie positions the company’s economic research via daily market commentaries and thus generates reports that go beyond the financial media.

Kerl & Cie consulted Alpari between 2012 and 2014 in all areas concerning public relations. The consultants of Kerl & Cie were already familiar with the communicative introduction of Alpari into the German market. Kerl & Cie consulted Alpari between 2012 and 2014 in all areas concerning public relations. The services provided in the following years included the active positioning of the company in the German finance media. In addition, Kerl & Cie established active foreign exchange trading in Germany and accomplished transparency of this asset class through increased public awareness. To support the PR-campaigns surrounding Alpari Kerl & Cie has implemented individual media campaigns for the online foreign exchange trader between 2012 and 2014.

Kerl & Cie took on the entire communications consulting during the market launch of benk, the online banking brand of the biw AG. The new online bank was present in all relevant target media at launch.

Kerl & Cie positioned Bisnode as a comprehensive digital business information service and highlights individual product offerings.

Kerl & Cie consults Citi’s German derivative business in all matters concerning communication. The integrated communication consulting includes strategic consulting as well ass the active positioning of Citigroup in the daily and business press. Additionally, Kerl & Cie is tasked with the yearly media planning for Citi. Kerl & Cie develops a advertising strategy and a coordinating yearly media plan, which is implemented by the advertising agency over the course of the year. Furthermore, Kerl & Cie supports Citi with the conception, maintenance and promotion of a blog (https://blog.citifirst.com/)

Kerl & Cie oversaw several communication projects with DekaBank. Kerl & Cie has consulted DekaBank prior to their market launch into the certificate market in communication strategical matters. In addition, DekaBank was consulted in the fields of communication strategy and internal communication.

Kerl & Cie advises db-X-markets, Deutsche Bank’s certificate sector. The current services include the targeted advertising placements in end investor media. Kerl & Cie consults regarding media selection, frequency as well as setting and takes on the entire negotiation and transaction process.

Kerl & Cie assisted with public relations work the launch of the book award “German finance book award 2012”. With the assistance of a focused public relations campaign the award could be introduced to a wider public and was subject of varied media coverage.

Kerl & Cie offers an integrated communications and media consultation for Dr. Peters Group. The company is positioned as a leading provider of asset investments and the product communication is supported by PR and advertising planning. In addition, a preemptive crisis communication was established and parts of the corporate publishing executed.

Kerl & Cie positioned DZ BANK with regard to selected product topics from the derivative and certificate sections, primarily concerning end investors.

Kerl & Cie assumes the external communication for finanzen.net, the biggest finance information portal in Germany, and acts as the press office in the public.

Kerl & Cie consults GANÉ AG with the positioning of the ACATIS GANÉ Value Event Fonds UI in the public. Target groups being primarily distributors and (semi-) institutional investors.

Kerl & Cie positions Hauck & Aufhäuser with the core business area asset servicing in the financial market, with issuing houses and independent asset managers. The agency consults here with regard to the fundamental positioning in this specialised sector and takes on the media consultation.

Kerl & Cie consults IKB with communication regarding bond issues and overnight and time deposits. The target groups are primarily distributors and private investors.

Since 2017 Kerl & Cie has been responsible for the communication work of the fund boutique OPTINOVA. One of Kerl & Cie’s key tasks is to increase the company’s brand awareness through continuous media relations. In addition to positioning and designing guest contributions, the two OPTINOVA board members are positioned as contact persons for the relevant journalists. Since the beginning of this cooperation, OPTINOVA has been featured in the financial press for the first time. The perception of the two Management Board members and their funds within the lead and institutional media was significantly increased.

Kerl & Cie positions the French provider of Exchange Traded Funds (ETFs) as a special provider for Smart-Beta products in Germany. The company is positioned with the target groups, distributors and institutional finance market.

Kerl & Cie consults Société Générale with communication concerning their derivative business in Germany as well as Austria and positions Société Générale with the target group of end investors regarding selected product topics. Additionally, Kerl & Cie is tasked with the yearly media planning for Société Générale.

A comprehensive strategic communications consultancy positions the state-owned holding company Temasek Holdings from Singapore as an independent, cooperative and prudent corporate investor in Germany. In particular, emerging champions or market leaders in the German SME sector are to be reached. Regular issue and stakeholder analyses inform Temasek about strategically relevant developments in German politics, business, society and the media landscape. The company’s agenda is communicated to the German market through selected media discussions with business journalists.