Communication With Value
Kerl & Cie develops customized Communication Solutions and combines services from the fields of Public Relations, Media Planning and Advertising.
PR and Marketing
For The Financial World
Kerl & Cie Gesellschaft für Kommunikationsberatung GmbH offers businesses all services connected with Public Relations, Advertising Planning and Design.
Clients of the consulting firm are besides the information and media sectors predominantly financial service providers like banks, brokers, investment companies, issuers of derivatives, brokerage and real estate firms.
Services
The service range of Kerl & Cie includes the whole spectrum of Communication and Marketing, online and offline.
Kerl & Cie develops customised Communication Solutions and combines services from the fields of Public Relations, Media Planning and Advertising.
Credentials
Our clients entrust us with crucial analysis, planning and application processes in the Corporate Communications field.
Learn more about our projects in the past years by clicking on the logos. We would be glad to inform you of our long-standing experience in the financial sector, in a personal meeting. We are looking forward to your individual questions and requests.
| Client: | ActivTrades |
| Division: | Online foreign exchange and CFD trading |
| Services: | Communication consulting and media relations |
Kerl & Cie has been supporting the CFD and Forex broker ActivTrades since 2017 in the entire spectrum of communications. The mandate covers product communication and the positioning of the company in financial and investor media on the topics of regulation, commodities and current financial market developments. In addition, Kerl & Cie positions the company’s economic research via daily market commentaries and thus generates reports that go beyond the financial media.
| Client: | Alpari (Germany) GmbH |
| Division: | Online foreign exchange trading |
| Services: | communication consulting and support; media planning |
Kerl & Cie consulted Alpari between 2012 and 2014 in all areas concerning public relations. The consultants of Kerl & Cie were already familiar with the communicative introduction of Alpari into the German market. Kerl & Cie consulted Alpari between 2012 and 2014 in all areas concerning public relations. The services provided in the following years included the active positioning of the company in the German finance media. In addition, Kerl & Cie established active foreign exchange trading in Germany and accomplished transparency of this asset class through increased public awareness. To support the PR-campaigns surrounding Alpari Kerl & Cie has implemented individual media campaigns for the online foreign exchange trader between 2012 and 2014.
| Client: | AXA Investment Managers |
| Division: | Active asset management |
| Services: | Strategic and operational communication consulting |
Kerl & Cie supports AXA IM in the positioning of the entire product range in Germany as well as Austria and the fundamental strategic positioning.
| Client: | biw Bank für Investments und Wertpapiere AG |
| Division: | Online banking |
| Services: | Market launch benk |
Kerl & Cie took on the entire communications consulting during the market launch of benk, the online banking brand of the biw AG. The new online bank was present in all relevant target media at launch.
| Client: | Bisnode Deutschland GmbH |
| Division: | Digital business information |
| Services: | Corporate and product communication |
Kerl & Cie positioned Bisnode as a comprehensive digital business information service and highlights individual product offerings.
| Client: | Citigroup Global Markets Deutschland AG |
| Division: | CitiFirst, certificates and warrants of Citigroup |
| Services: | Communication consulting and media planning |
Kerl & Cie consults Citi’s German derivative business in all matters concerning communication. The integrated communication consulting includes strategic consulting as well ass the active positioning of Citigroup in the daily and business press. Additionally, Kerl & Cie is tasked with the yearly media planning for Citi. Kerl & Cie develops a advertising strategy and a coordinating yearly media plan, which is implemented by the advertising agency over the course of the year. Furthermore, Kerl & Cie supports Citi with the conception, maintenance and promotion of a blog (https://blog.citifirst.com/)
| Client: | DekaBank Deutsche Girozentrale |
| Division: | Corporate communication |
| Services: | Strategic communication consulting |
Kerl & Cie oversaw several communication projects with DekaBank. Kerl & Cie has consulted DekaBank prior to their market launch into the certificate market in communication strategical matters. In addition, DekaBank was consulted in the fields of communication strategy and internal communication.
| Client: | Deutsche Bank |
| Division: | Financial products |
| Services: | Media planning |
Kerl & Cie advises db-X-markets, Deutsche Bank’s certificate sector. The current services include the targeted advertising placements in end investor media. Kerl & Cie consults regarding media selection, frequency as well as setting and takes on the entire negotiation and transaction process.
| Client: | Deutscher Finanzbuchpreis * (German finance book award) |
| Service: | Public relations work for the 2012 awards |
* established by Citigroup and the stock-exchange Scoach
Kerl & Cie assisted with public relations work the launch of the book award “German finance book award 2012”. With the assistance of a focused public relations campaign the award could be introduced to a wider public and was subject of varied media coverage.
| Client: | Dr. Peters GmbH & Co. Emissionshaus KG |
| Division: | Every business sector |
| Services: | Corporate-, product-, and brand communication; crisis communication; internal communication; publishing; media consulting |
Kerl & Cie offers an integrated communications and media consultation for Dr. Peters Group. The company is positioned as a leading provider of asset investments and the product communication is supported by PR and advertising planning. In addition, a preemptive crisis communication was established and parts of the corporate publishing executed.
| Client: | DZ BANK AG Deutsche Zentral-Genossenschaftsbank |
| Division: | DZ BANK Derivate |
| Services: | Product communication |
Kerl & Cie positioned DZ BANK with regard to selected product topics from the derivative and certificate sections, primarily concerning end investors.
| Client: | finanzen.net GmbH / Axel-Springer SE |
| Division: | Finance information platform finanzen.net |
| Services: | Corporate- and brand communication |
Kerl & Cie assumes the external communication for finanzen.net, the biggest finance information portal in Germany, and acts as the press office in the public.
| Client: | GANÉ AG |
| Division: | Asset management / sub-advisory |
| Services: | Communication consulting |
Kerl & Cie consults GANÉ AG with the positioning of the ACATIS GANÉ Value Event Fonds UI in the public. Target groups being primarily distributors and (semi-) institutional investors.
| Client: | HANSAINVEST Hanseatische Investment GmbH |
| Division: | Service Capital Management / Real Assets |
| Services: | Communication consulting |
Kerl & Cie consults HANSAINVEST on the positioning of the Real Assets division with current specialist topics in the public. The target groups are primarily institutional investors and sales partners.
| Client: | Hauck & Aufhäuser Privatbankiers KGaA |
| Division: | Core business area asset servicing |
| Services: | Communications and media consulting in the institutional finance market sector |
Kerl & Cie positions Hauck & Aufhäuser with the core business area asset servicing in the financial market, with issuing houses and independent asset managers. The agency consults here with regard to the fundamental positioning in this specialised sector and takes on the media consultation.
| Client: | Hüttig & Rompf |
| Division: | Real estate finance brokerage |
| Services: | Strategic and operational communication consulting |
Kerl & Cie consults Hüttig & Rompf on the positioning of their service offering in Germany with a focus on real estate finance brokerage. Kerl & Cie consults on the communication strategy (PR and marketing) and implements it.
| Client: | IG Europe |
| Division: | CFD |
| Services: | Communication consulting, media planning, social media |
Kerl & Cie consults IG Europe as the worldwide number 1 in the CFD industry in Germany and Austria and positions IG Europe in German and Austrian media. In addition, Kerl & Cie consults IG Europe in the planning of the marketing budget and presents new ideas in marketing.
| Client: | IKB Deutsche Industriebank AG |
| Division: | IKB bonds |
| Services: | Communication consulting |
Kerl & Cie consults IKB with communication regarding bond issues and overnight and time deposits. The target groups are primarily distributors and private investors.
| Client: | Lyxor Asset Management |
| Division: | Passive asset management (ETF) |
| Services: | Strategic and operational media planning |
Kerl & Cie consults Lyxor in strategy development and planning of the marketing budget, supports the implementation of marketing campaigns and introduces new ideas in marketing.
| Client: | OPTINOVA |
| Division: | Asset Management |
| Services: | Communication consulting and media relations |
Since 2017 Kerl & Cie has been responsible for the communication work of the fund boutique OPTINOVA. One of Kerl & Cie’s key tasks is to increase the company’s brand awareness through continuous media relations. In addition to positioning and designing guest contributions, the two OPTINOVA board members are positioned as contact persons for the relevant journalists. Since the beginning of this cooperation, OPTINOVA has been featured in the financial press for the first time. The perception of the two Management Board members and their funds within the lead and institutional media was significantly increased.
| Client: | Ossiam Société de Gestion de Portefeuille |
| Division: | ETF-provider |
| Services: | Product communication |
Kerl & Cie positions the French provider of Exchange Traded Funds (ETFs) as a special provider for Smart-Beta products in Germany. The company is positioned with the target groups, distributors and institutional finance market.
| Client: | PIMCO |
| Division: | Active asset management with a focus on bonds |
| Services: | Strategic and operational communication consulting |
Kerl & Cie supports PIMCO in positioning its product range in Germany and Austria. Communication strategies are developed and implemented by Kerl & Cie.
| Client: | Ossiam Société de Gestion de Portefeuille |
| Division: | ETF-provider |
| Services: | Product communication |
| Client: | Société Générale S.A. |
| Division: | SG certificates |
| Services: | Communications consulting, product communication and media planning |
Kerl & Cie consults Société Générale with communication concerning their derivative business in Germany as well as Austria and positions Société Générale with the target group of end investors regarding selected product topics. Additionally, Kerl & Cie is tasked with the yearly media planning for Société Générale.
| Client: | T. Rowe Price |
| Division: | Active asset management |
| Services: | Strategic and operational communication consulting |
Kerl & Cie consults T. Rowe Price on the positioning of their product range in Germany and Austria; in this context, Kerl & Cie advises on the communication strategy and implements it.
| Client: | Temasek Holdings |
| Division: | Holding company / Equity investments |
| Services: | Strategic communication consulting |
A comprehensive strategic communications consultancy positions the state-owned holding company Temasek Holdings from Singapore as an independent, cooperative and prudent corporate investor in Germany. In particular, emerging champions or market leaders in the German SME sector are to be reached. Regular issue and stakeholder analyses inform Temasek about strategically relevant developments in German politics, business, society and the media landscape. The company’s agenda is communicated to the German market through selected media discussions with business journalists.
| Client: | The Vanguard Group |
| Division: | Passive asset management (ETF) |
| Services: | Communication consulting |
Kerl & Cie consults Vanguard as the largest provider of ETFs in Germany and Austria and positions Vanguard in German and Austrian media.
